Twiddy & Company Vacation Rentals provides southern hospitality across 1100+ luxury homes on the Outer Banks of North Carolina. The business has positioned themselves as a best-in-class VRM – using excellent operations, a focus on guest experience, and savvy use of data and technology to deliver their signature southern hospitality at scale.
The collection and analysis of business data have long been a forte of the Twiddy team. However, as their tech stack expanded, harnessing the potential of their diverse data sources became a complex challenge.
Their Goals
Drive more predictable conversions and revenue growth.
The Steps They Took
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- Integrate their PMS and other systems to ingest historical bookings and customer data.
- The Aidaptive AI engine built predictive insights into each guest’s intent.
- Aidaptive created and launched a highly personalized booking journey for each guest, for each website visit – on autopilot.
Their Results
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- 6 weeks from data assessment to revenue generation
%
Revenue per session
Which Were Achieved through
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- Predictive recommendations – showing the top properties which match each guest’s preferences as they browse.
- Price optimization – precise pricing by property, guest, and date to maximize revenue
- Personalized marketing promotions – dynamically inserting properties and promotions most relevant to the individual customer.
