Direct Bookings – The Preferred Booking Method:
Like most short-term property managers, Host & Stay has been using a variety of Online Travel Agencies (OTAs) to meet customers where they’re searching for homes.
However, their focus has always been to push for direct bookings. Since day one, Dale anticipated the importance of owning guest acquisition internally as much as possible.
OTAs provide significant benefits to their new customer acquisition strategy, but with increasing fees and lack of data transparency – a big power dynamic will always be at play.
So whenever the H&S team has an opportunity to grow their direct booking business, they jump on it. This led them to consider Aidaptive.
After integrating their PMS and website analytics with Aidaptive, they A/B tested prospective traffic, half going through the normal booking experience, and the other half through a booking experience boosted with Aidaptive’s property recommendations.
“It’s a better guest experience really. The guest can go through a journey where they’re seeing properties that are actually relevant for them. Rather than seeing stuff that we want to push.“
Their Results:
%
Click-through rate
%
Conversion rate
“I would definitely recommend Aidaptive to other property management businesses. Especially those who are looking to start driving more of their own direct bookings and stop over reliance on the OTAs.“
