Brett-Robinson is a globally recognized vacation rental management (VRM) brand with nearly 1,700 units in Alabama’s Gulf Shores and Orange Beach. With over 500 employees and multiple product offerings, they are a powerhouse in the VRM space.
Going From High Performing To Higher Performing:
Bryant Loy (Chief Revenue Officer) and Bobby Hudson (Head of Digital Marketing) are industry leaders who insist on leveraging best-in-class technologies across the company. Their revenue team’s close working relationship with their marketing team is pivotal to staying ahead of the curve. The result: they boast one of the highest direct booking conversion rates in the entire hospitality industry.
But Brett-Robinson also faces the macroeconomic challenges of rising advertising costs in the most competitive vacation rental landscape in history. So they acted, deploying a new technology to maintain and improve direct booking results.
The Steps They Took:
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- Integrate their PMS and other systems to ingest historical bookings and customer data.
- The Aidaptive AI engine built predictive insights into each guest’s intent.
- Aidaptive created and launched a highly personalized booking journey for each guest, for each website visit – on autopilot.
Their Results:
%
Conversion rate
%
