“The more that the vacation rental industry consolidates, the more the individual managers need a competitive edge.”
Exceptional Stays has some of the most high-end properties in Telluride, CO. Their strategy has always been to opt for quality over quantity. As a result, their homes on average are priced around 30% higher than the other homes in their market. They have always been on the cutting edge of technology adoption and digital best practices – led by VP of Enterprise Systems, Andy Cox.
Their goal:
To identify and acquire a specific customer type: highquality, repeat guests.
Their approach:
In order to target and convert these high lifetime-value customers, Andy & team tried out machine learning personalization.
Their hypothesis:
A highly personalized site experience that would engage the right guests to book the right properties more quickly & more often.
The steps they took:
-
- They seamlessly integrated their PMS (Track), website (Google Analytics), & email into Aidaptive.
- Aidaptive split their web traffic 50/50: half seeing a personalized experience, the rest as a test control.
“It was easy to implement. The integration with our PMS Track was super easy: we just created a new user account. That was it. Plus, the level of service and help has been above and beyond.”
The results:
They achieved an additional +84% direct booking revenue by using Aidaptive, which came through:
%
Click-through rate on recommended properties
%
Personalized website conversion rate
%
Phone bookings
“I would absolutely recommend Aidaptive. Feeding potential guests exactly what they’re looking for on your website and emails is probably the best competitive edge.”
