Brett-Robinson is a globally recognized vacation rental management (VRM) brand with nearly 1,700 units in Alabama’s Gulf Shores and Orange Beach. With over 500 employees and multiple product offerings, they are a powerhouse in the VRM space.
Going From High Performing To Higher Performing
Bryant Loy (Chief Revenue Officer) and Bobby Hudson (Head of Digital Marketing) are industry leaders who insist on leveraging best-in-class technologies across the company. Their revenue team’s close working relationship with their marketing team is pivotal to staying ahead of the curve. The result: they boast one of the highest direct booking conversion rates in the entire hospitality industry.
But Brett-Robinson also faces the macroeconomic challenges of rising advertising costs in the most competitive vacation rental landscape in history. So they acted, deploying a new technology to maintain and improve direct booking results.
The Steps They took
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- Integrate their PMS and other systems to ingest historical bookings and customer data.
- The Aidaptive AI engine built predictive insights into each guest’s intent.
- Aidaptive created and launched a highly personalized booking journey for each guest, for each website visit – on autopilot.
Their Results
Brett-Robinson achieved a 710% return on their investment, comprising:
%
Conversion rate
%
