Are you ready for the biggest shopping season of the year?










Hear Innovative Strategies From Industry Experts

As we know, Black Friday and Cyber Monday are more than just shopping days—it’s an opportunity to set your eCommerce brand on the right path. Repeating what was done in the past years isn’t always the best strategy, especially if everyone else is doing the same thing.

Very few brands nailed their Black Friday strategies last year, while most have missed the mark. Remember, mistakes made during this period aren’t just about immediate sales loss. They may drastically reduce returning customer rates and future revenue for your business, ultimately jeopardizing your growth objectives.

The prize is real. Last year, according to industry research, consumers spent $115.2 billion on Black Friday and Cyber Monday combined globally. In the US, consumers spent $9.12 billion on Black Friday and $11.3 billion on Cyber Monday.

Shopify stores accounted for $7.5B of those sales, with more than 52 million consumers purchasing from brands, all powered by Shopify, which was a 12% increase from 2021.

To assist you in getting ready for this important week, we’re diving into innovative best practices with industry experts, looking at what’s worked and what hasn’t, and making sure you’re fully equipped to dominate the 2023 Black Friday season.

Gain insights from different perspectives:

  • Logistics / Fulfillment
  • Analytics / Attribution
  • Ads / ROAS
  • AI / CRO

Listen to the 2023 CRO Anthem – “Black Friday” Edition Collection

Watch it now on-demand: