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In this guide you’ll learn a series of high-value, high converting email campaigns to run – triggered off of your shoppers’ behavior.

• What is the difference between internally planned email campaigns and behaviorally triggered sends?
• What triggers will bring customers back to the table – whether they’ve been disengaged for months or did an advanced search just last week?
• In what ways are your shoppers providing you with actionable data to use for retargeting and personalization?

Email is a powerful channel, but reacting to customers’ past, current, and predicted behavior boosts your ability to convert them again and again.