2023 CRO Anthem: “Black Friday” Edition – Part I Lyrics
In preparation for the big shopping season, Aidaptive has put together a rap song and music video to inspire our direct-to-consumer friends with some relatable entertainment about Black Friday & Cyber Monday prep.
You know the chaos of the season better than anyone, so we think you’ll enjoy watching this video.
Watch the music video
Lyrics: 2023 CRO Anthem: Black Friday Edition – Part 1
Verse 1:
All hands on deck, at the strategy session
How do we plan to grow the CEO asking the question
holiday season is coming anybody have a suggestion
Our traffic has lessened, how can we still smash our projections
Tracking impressions, volatility in markets exist
Black Friday coming up and we got targets to hit
So what’s our narrative, our strategy, our Story to tell?
Just launched some new SKUs we got Inventory to sell
The goal is to 10x, and falling Short is a fail
Last campaign didn’t convert cuz it was boring as hell, noo
I feel the pressure, under more scrutiny
What should I do to convert more consumer leads?
Reviewed the Ad budget, something bout it Lacks substance
In a ROAS dungeon, meanwhile the CAC struggling
Not having a great time, how to boost the baseline,
Leadership asking have you looked into AI?
Hook:
Black Friday, tis the season, it’s a lurkin
But last year, though, something wasn’t working
Prepping early this year to avoid the hurt and
I’m searching, for something new to boost our conversion
Black Friday, tis the season, it’s a lurkin
The old cyber monday deals no longer working
Been sellin online, since I was ye high
I’m searching, for something new to boost our conversion
Verse 2:
Our Facebook Ads are good, boss! Maybe even great!
God, LAST YEAR you made that same old mistake
Running promos, and discounts in the same old way
Are you forgetting everything, like 50 First Dates?
Nice reference boss! See, look, you still got it!
Thanks for the praise, but let’s get back on topic!
Okay we’re segmenting emails. Klaivyo’s working great.
Inventory’s ordered. Tik Tok posts on the way.
Try ChatGPT? It’s AI AND free.
I’m a marketer, boss, that AI ** can’t replace me **.
That might help our creative and our content.
But does it help convert? That’s the question on my conscience.
Shopify shows us numbers on the dashboard,
What we growing Facebook Ads for if they don’t add more?
So here I am, once again, working late , tired,
I need something to get those conversion rates higher
Bridge:
Ecom – we selling online
Ecom is a hell of a time
Ecom – we selling online
Ecom is a hell of a time
Ecom – we selling online
Black Friday is a hell of a time
Ecom – we selling online
Cyber Monday is a hell of a time
Hook:
Black Friday, tis the season, it’s a lurkin
But last year, though, something wasn’t working
Prepping early this year to avoid the hurt and
I’m searching, for something new to boost our conversion
Black Friday, tis the season, it’s a lurkin
The old cyber monday deals no longer working
Been sellin online, since I was ye high
I’m searching, for something new to boost our conversion
